Making Our Story

Your Story

2013

Southern Pines Brewing Company first started as an idea in March of 2013.  Micah, John, and Jason were at the mid-point of their military careers as Green Berets in the U.S. Army, and all served on the same Operational Detachment Alpha Team in 3rd Special Forces Group, Fort Bragg, North Carolina.

An idea is born...

The three had homebrewed some in the past and enjoyed the social atmosphere that homebrewing provided. After being reassigned to new jobs, they came up with the idea of starting their own business after hearing an investor talk about his ownership in a local, North Carolina craft brewery. The entrepreneurial spark was ignited, and the three began to develop a plan to open a craft brewery of their own.

September

Training at White Labs

They spent the next year working on their business plan, visiting as many breweries as possible, and increasing their knowledge of how to make beer. John and Micah took Siebel Institute of Technology’s Concise Course on Brewing Technology, and then travelled out to San Diego to take the Essential Quality Control Course at White Labs. While living in an RV out of White Lab’s parking lot, they were able to learn about the microbiology and chemistry of brewing from giants in the brewing industry like Chris White and Lyn Kruger. The training was critical for developing the practices used to start the brewery off on the right foot.

“WHILE LIVING IN AN RV OUT OF WHITE LAB’S PARKING LOT, THEY WERE ABLE TO LEARN ABOUT THE MICROBIOLOGY AND CHEMISTRY OF BREWING…” 2014
June 23rd

Our first beer is born...

Southern Pines brewed the first batch of beer on their 15 BBL Premier Stainless brewhouse, one year and two days after officially filing the paperwork to become an LLC.

July 17th

Sold Our First Keg

September 23rd

Ready, set, and go...

The taproom opened its doors to the public, and the business was off.

October 18th

Grand Opening

Southern Pines Brewing brewed its first batch of beer on June 23rd, 2014, sold its first keg on July 17th, 2014, and celebrated its grand opening on October 18th of 2014, starting off with no employees, a beautifully designed taproom, and four wholesale accounts! As the brewery has grown, it’s motto, “Rooted in the Community,” has been the cornerstone behind every decision. Southern Pines Brewing believes beer is inclusive by nature, and it should be something that brings people together.

The brewery has a diverse selection of core and seasonal beers, and its innovative nature can be fully appreciated in the taproom by enjoying continuously rotating taps from its 2.5 BBL pilot system. Stop by Southern Pines Brewing Company and enjoy the community atmosphere that craft beer provides!

TODAY

The founders credit their military service for much of their drive, work ethic, and desire to give back to their community by starting a small business. It is their goal that the best of these traits can be observed in the taste of the beer, the branding on the cans, and most importantly, in personal interactions with everyone at the brewery. Southern Pines Brewing is proud to be a 100% veteran owned business in the Sandhills of North Carolina, and it is proud to bring the best parts of the craft beer community to their community and yours.

Our First Tanks

Our Values

The folks at Southern Pines Brewing Company take great pride in the culture of their organization, and they strive to uphold its guiding principles in every decision they make.  Our mission statement is, “Southern Pines Brewing Company is a craft brewery that produces the highest quality beer for our community in order to enhance the enjoyments of everyday life.”  Beer is communal by nature, and it is this social aspect of brewing that draws us to this amazing industry.  We hope that your day will be just a little bit better when paired with one of our craft beers.

“SOUTHERN PINES BREWING COMPANY IS A CRAFT BREWERY THAT PRODUCES THE HIGHEST QUALITY BEER FOR OUR COMMUNITY IN ORDER TO ENHANCE THE ENJOYMENTS OF EVERYDAY LIFE.”

We have laid out a number of values that are critical to Southern Pines Brewing Company, and we hope that these will seem apparent to you, whether you meet us in person, visit the taproom, or drink one of our beers at your favorite local establishment.

As we continue to grow Southern Pines Brewing Company, we will always look back to these principles to shape our future decisions.  Whether it’s hiring co-workers in the brewery or buying the next piece of equipment for our brewhouse, you can be assured that possessing a “cultural fit” is the most critical aspect of whom we are and where we want to go.

The customer is the focus of everything we do.

We are a professional organization.

We are constantly learning and growing.

We are good citizens in the community.

We are aggressive.

NOTHING is impossible.